1959 - 2019 Sixty years of the Swiss brand Squale

The Swiss fashion house decided to celebrate its 60-year anniversary by launching a new collection inspired by an iconic watch from the early years of the brand's life.

The 150-piece limited edition series was met with dizzying success; in less than a month all the pieces were sold out. 

On July 10, 2019, in honor of Squale’s anniversary, the Maggi family officially presented the Sub-39 60 Years Special Edition. The event was held in Neuchâtel and was attended by enthusiastic journalists and bloggers.

Here you can find an article from an Italian blogger: https://professionaldiverswatches.blogspot.com/2019/08/squale-storia-e-presentazione-orologio.html and an interview with Andrea Maggi. The blog also references the famous 34mm watch from sixty years ago that served as an inspiration for the Sub-39 series.

The American magazine WatchTime dedicated four pages to the event in their October 2019 issue. You can find the article by Roger Ruegger here: (https://www.swisswatchpassion.com/live/assets/media/upload/ watchtime_magazine_october_2019_squale.pdf) 

After the great success of the limited edition series, Squale has launched other versions of the same series.

• INTENSE BLUE, which you can see here: https://youtu.be/euWIsH3akgI and is available on our website: https: //www.swisswatchpassion.com/en/squale_sub-39_intenso_blu. Find a review of this product here: https://professionaldiverswatches.blogspot.com/2019/11/novita-squale-intenso-blu-il-modello.html; 
• BIANCO EDITION: an exclusive edition for the Korean market: https://whatawatches.com/squale-watches/?idx=1760;
• TGV EDITION: an exclusive edition for the American YouTuber TGV (https://youtu.be/JbKQczs0OMc);
• GNOMON EXCLUSIVE: an exclusive edition for Gnomon Watches (https://youtu.be/9YHGhXce_WU).

The enthusiasm with which the new series has been met, has prompted the brand to launch new versions in 2020 that are still awaited with great anticipation by Squale fans.

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